Even though Earth Day has come and gone, it’s still something that we should keep at the forefront of our mind each and every day. Scott and I do everything we can think of in order to help preserve our earth for generations to come. Some things are pretty obvious like recycling, reducing your amount of driving, picking up litter, etc but some things are not as obvious, like the personal care products that you use. We love to support and share companies that share the same values as we do.
Target teamed up with Tom’s of Maine, among other companies, to launch their Made to Matter collection. Target challenged brands to design products with at least one of the following five criteria:
- Reduced sugar
- Closing the loop (processing systems that reduce or eliminate the amount of wasted materials left behind)
- Less packaging + reduced waste
- Clean label (natural products without additives and artificial chemicals)
- Dietary restrictions
I think it’s amazing that a company is taking this initiative and actually talking about these issues! All of Tom’s of Maine’s Made to Matter products are free of artificial dyes, fragrances, flavors and preservatives, and are never tested on animals. The Tom’s of Maine Made to Matter Collection consists of Luminous White Toothpaste, Wicked Cool! Deodorant, and North Woods Men’s Antiperspirant.
Once I heard of this new collection only available at Target I had to make a special trip to check it out. I was able to quickly find all three products in the personal care section. You already know we are fans of Tom’s of Maine as we’ve talked about their products in the past and this new collection is just icing on the cake! We don’t have kids but the Wicked Cool! Deodorant is such a cool concept that it is made just for boys and girls with cute packaging but free of aluminum, parabens, and artificial fragrances found in most deodorants. The other two products really spoke to us. As you know, we are avid hikers. As in it’s our most favorite thing in the entire world. We want to hike every trail in every park in every state and in every country. That’s how passionate we are about it! So when I saw the name North Woods, it immediately drew me in and I bought it for Scott because it is actually their first natural antiperspirant that provides all day odor and wetness protection without petrochemicals, artificial fragrances, or irritation. It will be great for our hikes!
With all of that being said, the product that caught my eye the most was the Luminous White Toothpaste. Admittedly, it’s because I want that bright white smile that many whitening toothpastes promise. However, I haven’t used any because of all of the junk that most contain. When I saw the toothpaste I knew it had to be mine! It is their most advanced natural whitening toothpaste that is safe for enamel, and is gluten and paraben free. I’ve only been able to use it for a few days so far but I love it. It doesn’t taste or smell gross (quite the opposite!) and I can already tell a difference. I can’t wait to see the results after continued use.
It’s not just the products in the Tom’s of Maine Made to Matter collection that we love, it’s also the company as a whole. As you will notice on their packaging, Tom’s of Maine has been caring for communities, and the planet as a whole, for over 45 years. They devote 5% (12 days) of employee time to volunteering and 10% of profits to human and environmental goodness.
We should all celebrate Earth Day every single day and do our part to make this world a better place to live in for future generations. Remember that these Made to Matter products are only available at Target (cartwheel offer)!